Brand identity and marketing for a new youth hostel and safe space in London, targeted towards troubled young adults. With the subject matter in mind, I avoid imagery and create a typography based visual language. Disruptive and eye-catching, informative and to the point.
The project includes brand identity, visual language, social media content, billboard campaign.
Brand Identity / Advertising: Print & Digital
Concept work for self-initiated project.
This is a selection of images, processes and final outcomes. Please contact me for a full folio.