Brand identity and marketing for a new youth hostel and safe space in London, targeted towards troubled young adults. With the subject matter in mind, I avoid imagery and create a typography based visual language. Disruptive and eye-catching, informative and to the point.
The project includes brand identity, visual language, social media content, billboard campaign.
Brand Identity / Advertising: Print & Digital
![](https://cdn.myportfolio.com/8f3ad2c6-e523-4885-9a27-fdbe7557561d/bcc49ecf-4df8-4ceb-95a5-bc4ebe796e55_rw_3840.jpg?h=07e587eed8787d9b233dc8818bd1e965)
![](https://cdn.myportfolio.com/8f3ad2c6-e523-4885-9a27-fdbe7557561d/bf900cc6-74b3-4e3a-8f3a-dfb79a2b846e_rw_3840.jpg?h=a30c93b4bc22b20b64cbb8761b868fef)
Concept work for self-initiated project.
This is a selection of images, processes and final outcomes. Please contact me for a full folio.